Solved HBR Case Analysis: Dove: Evolution Of A Brand By John Deighton (Download Now)

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1 min readApr 1, 2021

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Structure of Solution:

  • Brief Case Description (Problem Statement at the End of paragraph)
  • Alternatives (their pro and cons)
  • Conclusion/ Recommendation (with evidence)

Sample of Solution

Dove: Evolution of a Brand

Dove has always branded itself as distinguished from others and by capitalizing “The Campaign for Real Beauty”, the Brand has grown by $1.2 billion over the last three years. While, stretching its footprint in different markets, Dove has capitalized its personal care product categories. The “Real Beauty” campaign by Dove has been powerful but also risky at the same time for the brand manager. Its success posed a new challenge for the brand manager, i.e. to make sure that the campaign don’t lose its momentum.

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